Website Visibility: The Theory and Practice of Improving Rankings

Website Visibility Home

What is Different

Website Visibility Publication Library

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Content

The trilogy – the user, websites and search engines: how they relate and interact; usability and searching success, metadata, search engine crawlers and algorithms
Content, body text and keywords – the value of quality content, correct use of text and keyword placing
Technologies and their use – Flash, JavaScript, images, video, frames – the how, why and why nots
The good, the bad and the ugly – search engine spam, white and black hat techniques, search engine penalties
Payment for ranking – paid inclusion, paid listings, bidding for keywords, programs, click fraud
Case studies – how to apply the basics and measure success
The future – search engine developments, advertising

Site Search

Book on website visibility - cover page

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Site Map

Website Visibility Home - Website Visibility, search engine optimization, and detail about a new book on this topic
Buy Now - How to order this new book now
Contact Author - Complete the form to contact Melius Weideman, author of this book
Content - The content of the book in short
Other Books - A summary of other similar books
Similar Publications - A searchable database of academic publications on the same topic-journal articles, conference papers, posters, working papers, etc
Target Market - The target market - CEOs, CIOs, webmasters, academics and students
What is Different - What makes this book different from the other, similar-sounding titles?